{"id":550,"date":"2026-06-14T19:04:15","date_gmt":"2026-06-14T19:04:15","guid":{"rendered":"https:\/\/acbl.com.br\/?p=550"},"modified":"2026-07-06T15:59:11","modified_gmt":"2026-07-06T15:59:11","slug":"alerta-perda-de-vendas-no-imobiliario-pode-chegar-a-30-devido-a-ineficiencia-na-jornada-de-compra","status":"publish","type":"post","link":"https:\/\/acbl.com.br\/?p=550","title":{"rendered":"Alerta: Perda de Vendas no Imobili\u00e1rio Pode Chegar a 30% devido \u00e0 Inefici\u00eancia na Jornada de Compra"},"content":{"rendered":"<h2>A falta de automa\u00e7\u00e3o na jornada de compra de im\u00f3veis pode resultar em perdas financeiras significativas para as empresas do setor. A integra\u00e7\u00e3o de tecnologias como o Imobi M2 e o Finan M2 pode ser a solu\u00e7\u00e3o para otimizar o processo.<\/h2>\n<p>A jornada de compra de im\u00f3veis \u00e9 um processo complexo que envolve v\u00e1rias etapas, desde o clique do lead at\u00e9 a assinatura do contrato. No entanto, muitas empresas do setor imobili\u00e1rio ainda n\u00e3o utilizam tecnologias de automa\u00e7\u00e3o para otimizar esse processo, o que pode resultar em perdas financeiras significativas.<\/p>\n<p>De acordo com estudos, a falta de automa\u00e7\u00e3o na jornada de compra pode resultar em perdas de vendas de at\u00e9 30%. Isso ocorre porque o processo manual \u00e9 propenso a erros e pode levar a atrasos na resposta aos leads, o que pode fazer com que os clientes percam o interesse na compra.<\/p>\n<h2>A Solu\u00e7\u00e3o: Imobi M2 e Finan M2<\/h2>\n<p>A integra\u00e7\u00e3o de tecnologias como o Imobi M2 e o Finan M2 pode ser a solu\u00e7\u00e3o para otimizar a jornada de compra de im\u00f3veis. O Imobi M2 \u00e9 uma ferramenta que centraliza a esteira com funil Kanban, espelho de vendas em nuvem e WhatsApp, permitindo que as empresas gerenciem de forma eficiente as vendas e os leads.<\/p>\n<p>J\u00e1 o Finan M2 \u00e9 uma tecnologia que l\u00ea extratos banc\u00e1rios (PDF) em segundos via IA\/OCR, aplicando filtros autom\u00e1ticos (removendo empr\u00e9stimos) e gerando relat\u00f3rios de cr\u00e9dito audit\u00e1veis. Isso permite que as empresas fa\u00e7am uma an\u00e1lise mais r\u00e1pida e precisa do cr\u00e9dito dos clientes, reduzindo o risco de inadimpl\u00eancia.<\/p>\n<p>A integra\u00e7\u00e3o dessas tecnologias permite que as empresas do setor imobili\u00e1rio melhorem a experi\u00eancia do cliente, aumentem a efici\u00eancia operacional e reduzam as perdas financeiras. Al\u00e9m disso, a automa\u00e7\u00e3o da jornada de compra tamb\u00e9m pode ajudar a reduzir os custos operacionais e aumentar a produtividade das equipes de vendas.<\/p>\n<p>Em resumo, a automa\u00e7\u00e3o da jornada de compra de im\u00f3veis \u00e9 fundamental para as empresas do setor, pois permite uma gest\u00e3o mais eficiente e reduz as perdas financeiras. A integra\u00e7\u00e3o de tecnologias como o Imobi M2 e o Finan M2 \u00e9 uma solu\u00e7\u00e3o eficaz para otimizar o processo e melhorar a experi\u00eancia do cliente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A falta de automa\u00e7\u00e3o na jornada de compra de im\u00f3veis pode resultar em perdas financeiras significativas para as empresas do setor. A integra\u00e7\u00e3o de tecnologias como o Imobi M2 e o Finan M2 pode ser a solu\u00e7\u00e3o para otimizar o processo. A jornada de compra de im\u00f3veis \u00e9 um processo complexo que envolve v\u00e1rias etapas, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[92,52,32],"class_list":["post-550","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","tag-b2b","tag-mercado-imobiliario","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alerta: Perda de Vendas no Imobili\u00e1rio Pode Chegar a 30% devido \u00e0 Inefici\u00eancia na Jornada de Compra - ACBL Tecnologia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acbl.com.br\/?p=550\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alerta: Perda de Vendas no Imobili\u00e1rio Pode Chegar a 30% devido \u00e0 Inefici\u00eancia na Jornada de Compra - ACBL Tecnologia\" \/>\n<meta property=\"og:description\" content=\"A falta de automa\u00e7\u00e3o na jornada de compra de im\u00f3veis pode resultar em perdas financeiras significativas para as empresas do setor. A integra\u00e7\u00e3o de tecnologias como o Imobi M2 e o Finan M2 pode ser a solu\u00e7\u00e3o para otimizar o processo. A jornada de compra de im\u00f3veis \u00e9 um processo complexo que envolve v\u00e1rias etapas, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acbl.com.br\/?p=550\" \/>\n<meta property=\"og:site_name\" content=\"ACBL Tecnologia\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-14T19:04:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-06T15:59:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acbl.com.br\/wp-content\/uploads\/2026\/06\/photo-1563986768609-322da13575f3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o ACBL Tecnologia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reda\u00e7\u00e3o ACBL Tecnologia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/acbl.com.br\\\/?p=550#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/acbl.com.br\\\/?p=550\"},\"author\":{\"name\":\"Reda\u00e7\u00e3o ACBL Tecnologia\",\"@id\":\"https:\\\/\\\/acbl.com.br\\\/#\\\/schema\\\/person\\\/3c38115917195cf5db49cdfb7a8070b7\"},\"headline\":\"Alerta: Perda de Vendas no Imobili\u00e1rio Pode Chegar a 30% devido \u00e0 Inefici\u00eancia na Jornada de Compra\",\"datePublished\":\"2026-06-14T19:04:15+00:00\",\"dateModified\":\"2026-07-06T15:59:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/acbl.com.br\\\/?p=550\"},\"wordCount\":407,\"image\":{\"@id\":\"https:\\\/\\\/acbl.com.br\\\/?p=550#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/acbl.com.br\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/photo-1563986768609-322da13575f3.jpg\",\"keywords\":[\"B2B\",\"mercado imobili\u00e1rio\",\"tecnologia\"],\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/acbl.com.br\\\/?p=550\",\"url\":\"https:\\\/\\\/acbl.com.br\\\/?p=550\",\"name\":\"Alerta: Perda de Vendas no Imobili\u00e1rio Pode Chegar a 30% devido \u00e0 Inefici\u00eancia na Jornada de Compra - ACBL Tecnologia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/acbl.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/acbl.com.br\\\/?p=550#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/acbl.com.br\\\/?p=550#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/acbl.com.br\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/photo-1563986768609-322da13575f3.jpg\",\"datePublished\":\"2026-06-14T19:04:15+00:00\",\"dateModified\":\"2026-07-06T15:59:11+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/acbl.com.br\\\/#\\\/schema\\\/person\\\/3c38115917195cf5db49cdfb7a8070b7\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/acbl.com.br\\\/?p=550#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/acbl.com.br\\\/?p=550\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/acbl.com.br\\\/?p=550#primaryimage\",\"url\":\"https:\\\/\\\/acbl.com.br\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/photo-1563986768609-322da13575f3.jpg\",\"contentUrl\":\"https:\\\/\\\/acbl.com.br\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/photo-1563986768609-322da13575f3.jpg\",\"width\":800,\"height\":533},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/acbl.com.br\\\/?p=550#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/acbl.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alerta: Perda de Vendas no Imobili\u00e1rio Pode Chegar a 30% devido \u00e0 Inefici\u00eancia na Jornada de Compra\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/acbl.com.br\\\/#website\",\"url\":\"https:\\\/\\\/acbl.com.br\\\/\",\"name\":\"ACBL Tecnologia\",\"description\":\"Escale sua opera\u00e7\u00e3o com a ACBL Tecnologia. Desenvolvemos plataformas robustas com IA para automa\u00e7\u00e3o imobili\u00e1ria e an\u00e1lise financeira.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/acbl.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/acbl.com.br\\\/#\\\/schema\\\/person\\\/3c38115917195cf5db49cdfb7a8070b7\",\"name\":\"Reda\u00e7\u00e3o ACBL Tecnologia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f19c6512319216a7b9259fd88e7d2b5d25adaaca4fc95b97ca620a402c8495d8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f19c6512319216a7b9259fd88e7d2b5d25adaaca4fc95b97ca620a402c8495d8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f19c6512319216a7b9259fd88e7d2b5d25adaaca4fc95b97ca620a402c8495d8?s=96&d=mm&r=g\",\"caption\":\"Reda\u00e7\u00e3o ACBL Tecnologia\"},\"url\":\"https:\\\/\\\/acbl.com.br\\\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alerta: Perda de Vendas no Imobili\u00e1rio Pode Chegar a 30% devido \u00e0 Inefici\u00eancia na Jornada de Compra - ACBL Tecnologia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/acbl.com.br\/?p=550","og_locale":"pt_BR","og_type":"article","og_title":"Alerta: Perda de Vendas no Imobili\u00e1rio Pode Chegar a 30% devido \u00e0 Inefici\u00eancia na Jornada de Compra - ACBL Tecnologia","og_description":"A falta de automa\u00e7\u00e3o na jornada de compra de im\u00f3veis pode resultar em perdas financeiras significativas para as empresas do setor. A integra\u00e7\u00e3o de tecnologias como o Imobi M2 e o Finan M2 pode ser a solu\u00e7\u00e3o para otimizar o processo. A jornada de compra de im\u00f3veis \u00e9 um processo complexo que envolve v\u00e1rias etapas, [&hellip;]","og_url":"https:\/\/acbl.com.br\/?p=550","og_site_name":"ACBL Tecnologia","article_published_time":"2026-06-14T19:04:15+00:00","article_modified_time":"2026-07-06T15:59:11+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/acbl.com.br\/wp-content\/uploads\/2026\/06\/photo-1563986768609-322da13575f3.jpg","type":"image\/jpeg"}],"author":"Reda\u00e7\u00e3o ACBL Tecnologia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Reda\u00e7\u00e3o ACBL Tecnologia","Est. reading time":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/acbl.com.br\/?p=550#article","isPartOf":{"@id":"https:\/\/acbl.com.br\/?p=550"},"author":{"name":"Reda\u00e7\u00e3o ACBL Tecnologia","@id":"https:\/\/acbl.com.br\/#\/schema\/person\/3c38115917195cf5db49cdfb7a8070b7"},"headline":"Alerta: Perda de Vendas no Imobili\u00e1rio Pode Chegar a 30% devido \u00e0 Inefici\u00eancia na Jornada de Compra","datePublished":"2026-06-14T19:04:15+00:00","dateModified":"2026-07-06T15:59:11+00:00","mainEntityOfPage":{"@id":"https:\/\/acbl.com.br\/?p=550"},"wordCount":407,"image":{"@id":"https:\/\/acbl.com.br\/?p=550#primaryimage"},"thumbnailUrl":"https:\/\/acbl.com.br\/wp-content\/uploads\/2026\/06\/photo-1563986768609-322da13575f3.jpg","keywords":["B2B","mercado imobili\u00e1rio","tecnologia"],"articleSection":["Not\u00edcias"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/acbl.com.br\/?p=550","url":"https:\/\/acbl.com.br\/?p=550","name":"Alerta: Perda de Vendas no Imobili\u00e1rio Pode Chegar a 30% devido \u00e0 Inefici\u00eancia na Jornada de Compra - ACBL Tecnologia","isPartOf":{"@id":"https:\/\/acbl.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/acbl.com.br\/?p=550#primaryimage"},"image":{"@id":"https:\/\/acbl.com.br\/?p=550#primaryimage"},"thumbnailUrl":"https:\/\/acbl.com.br\/wp-content\/uploads\/2026\/06\/photo-1563986768609-322da13575f3.jpg","datePublished":"2026-06-14T19:04:15+00:00","dateModified":"2026-07-06T15:59:11+00:00","author":{"@id":"https:\/\/acbl.com.br\/#\/schema\/person\/3c38115917195cf5db49cdfb7a8070b7"},"breadcrumb":{"@id":"https:\/\/acbl.com.br\/?p=550#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/acbl.com.br\/?p=550"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/acbl.com.br\/?p=550#primaryimage","url":"https:\/\/acbl.com.br\/wp-content\/uploads\/2026\/06\/photo-1563986768609-322da13575f3.jpg","contentUrl":"https:\/\/acbl.com.br\/wp-content\/uploads\/2026\/06\/photo-1563986768609-322da13575f3.jpg","width":800,"height":533},{"@type":"BreadcrumbList","@id":"https:\/\/acbl.com.br\/?p=550#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/acbl.com.br\/"},{"@type":"ListItem","position":2,"name":"Alerta: Perda de Vendas no Imobili\u00e1rio Pode Chegar a 30% devido \u00e0 Inefici\u00eancia na Jornada de Compra"}]},{"@type":"WebSite","@id":"https:\/\/acbl.com.br\/#website","url":"https:\/\/acbl.com.br\/","name":"ACBL Tecnologia","description":"Escale sua opera\u00e7\u00e3o com a ACBL Tecnologia. Desenvolvemos plataformas robustas com IA para automa\u00e7\u00e3o imobili\u00e1ria e an\u00e1lise financeira.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acbl.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/acbl.com.br\/#\/schema\/person\/3c38115917195cf5db49cdfb7a8070b7","name":"Reda\u00e7\u00e3o ACBL Tecnologia","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/f19c6512319216a7b9259fd88e7d2b5d25adaaca4fc95b97ca620a402c8495d8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f19c6512319216a7b9259fd88e7d2b5d25adaaca4fc95b97ca620a402c8495d8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f19c6512319216a7b9259fd88e7d2b5d25adaaca4fc95b97ca620a402c8495d8?s=96&d=mm&r=g","caption":"Reda\u00e7\u00e3o ACBL Tecnologia"},"url":"https:\/\/acbl.com.br\/?author=2"}]}},"_links":{"self":[{"href":"https:\/\/acbl.com.br\/index.php?rest_route=\/wp\/v2\/posts\/550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acbl.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acbl.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acbl.com.br\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/acbl.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=550"}],"version-history":[{"count":1,"href":"https:\/\/acbl.com.br\/index.php?rest_route=\/wp\/v2\/posts\/550\/revisions"}],"predecessor-version":[{"id":932,"href":"https:\/\/acbl.com.br\/index.php?rest_route=\/wp\/v2\/posts\/550\/revisions\/932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acbl.com.br\/index.php?rest_route=\/wp\/v2\/media\/549"}],"wp:attachment":[{"href":"https:\/\/acbl.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acbl.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acbl.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}